Influencing Reviews & Recommendations in Online Shopping

In modern shopping methods, people usually rely on reviews and recommendations than physically verifying the product they intend to purchase. One of the reasons could be product diversity because there are multiple models and brands for every single product which makes selection very difficult. Online buying is a new method of shopping that makes people to take recommendations because products on online shops can’t be physically verified. The recommendations and reviews have, therefore, become important factor for online shopping.

Ways of recommendations for online shopping

There are different ways to take recommendations for online shopping. You can ask your family and friends about their experience if they have been using the product of your intended purchase or used it in the past. The consumers are already relying on peer recommendations for their online buying decisions. These recommendations work better than advertising methods. The recommendations and reviews on authentic platforms like work better and are more helpful to online shoppers.


The recommendations made on authentic and credible platforms make more influence on online buying decisions, though most people take recommendations of their family and friend more seriously. Thus, Recommendations of family and friends are top influencers in online shopping decisions that are followed by recommendations on platforms. Advertising is the least workable method for product selection by online shoppers.

Problem for online shoppers

The only problem for potential online shoppers is with the difference between genuine and fake reviews. The recommendations are based on reviews and if reviews are not genuine, the recommendations can’t be authentic. Some online shoppers lose faith even in good recommendations if they had bad experience earlier with recommendations. This affects the credibility of even genuine reviews and recommendations. Online market is a wider marketplace and you can’t avoid such practices here, but the solution is available. There are review and recommendations platforms like Guatemala-times that can be trusted for worthy information.